• THE RESTAURANT TECHNOLOGY AGENCY

    RESTAURANT TECHNOLOGY CONSULTANTS 

  • So, how will you keep up?

    Technology is transforming the restaurant industry and the pace is accelerating. We help restaurant leadership keep up, solve problems and benefit from integrated solutions.

    As your RestTech agency, we save you time and money.

  • Who we are

    Food Tech Strategics is a global restaurant technology agency. We provide restaurant and hotel chains with strategic IT business planning and advisory services. We are passionate advocates, entrepreneurs, consultants and practitioners, with decades of relevant experience. Uniquely, we speak the language of restaurants and technology.

     

    Principals

     

    Michael L. Atkinson, CEO and Founder of Food Tech Strategics, has more than three decades of experience as an operator, restaurateur, technology entrepreneur and financier. Michael advises restaurant clients on food and restaurant technology matters internationally.

    Learn more about Michael here: About | LinkedIn | Media | Feature

     

    RestTech Network. We have been advising restaurant brands and technology companies since 2007, when restaurant technology was a POS and a Fax machine. Things have changed. Our network of experts are well known and together, we solve problems for management and help foster innovation.

  • Perspective

    We listen and learn every day and share this with our clients.

    Y Food - Food Tech Week London 2016

    Sometimes a CIO just needs a little perspective, some shared ideas and experiences they may not have.

     

    We connect and engage with leading-edge and cutting edge technology and restaurant innovators that are inventing solutions for both FOH and BOH. What if our day to day work can be useful in helping you connect the dots or see the restaurant of the future?

  • Why you need us

    At least in the U.S., the restaurant industry is on pace for the worst year since the great recession. Comp store sales are down across the board 2-5%. We can help find new sources of revenue, reduce costs, improve employee performance and unify your cloud technology systems.

     

    The Food/Restaurant + Tech landscape is big, evolving and now, a critical investment for any restaurant brand. We view 2017 as the beginning of the "Second Wave" of technology innovation for the restaurant industry. This means the bar has been raised for innovators while becoming confusing and challenging for brands and investors alike. So, appraising and evaluating solutions and choosing what's best for your company is more important than ever. We help find the signal in the noise while working along side key members of your IT team.

     

    The restaurant business is our domain. We have also been owners, operators, chain executives, marketers, technologists, developers and financiers with decades of experience. We help your experts and department heads with perspective and bring resources to leverage best-in-breed technology and make it work for you.

     

    The restaurant business is large and fragmented, with over 1 million restaurants just in the U.S. Knowing who to call, where to connect and what to ask saves you time and money. We have access to key relationships that can help drive new business and streamline investment in technology.

  • Capability

    Restaurant Technology Focus

    Professional Services

    We specialize in providing high-touch strategic advisory services to restaurant chains operating primarily in the U.S. and the U.K. Specifically, our consulting services fall into these categories:

    • Restaurant Chains - We work with senior leadership at corporate. We believe strongly that operations + Marketing + Information Technology leadership should be knowledgeable about technology matters. The cloud is a big place and it's easy to get lost, even for the most seasoned manager. We offer strategic advisory, digital investment planning, cloud technology assessment, management and vendor selection and implementation, among other consulting services.
    • Restaurant Units - As part of a chain, we represent you, as your RestTech Agency. When you are contacted by a vendor offering any FOH or BOH technology solution, refer them to us, as "your restaurant technology agency". We'll take it from there. This saves you time and hassle, meeting, and evaluating a solution that may not have any immediate value.

    Consulting Services

    Periodic "pick our brains" and "strategy" sessions that can be very useful and affordable and a way to get to know each other. These sessions save you time and money by discussing your needs and wants with industry experts, connecting with valuable resources or just brain storming product, sales, marketing and general sector ideas, concepts and restaurant technology strategies.

     

    Agency Services

    We provide sustained contract professional advisory services on a retained basis. As your agency, we interface and engage with senior leadership at corporate HQ. We also interface with regional, franchise and unit-level management as required for training and support.

     

  • Food + Tech

    A Food and Restaurant Technology Focus

    The restaurant industry will invest billions in 2017

    Food + Restaurant Tech investment is growing dramatically. Categories of opportunity for technology innovators include: Content Management Systems, mobile payments, e-commerce & Direct-to-Consumer services, wait-list management, online takeout, robotics, employe performance and communication, mobile workforce recruiting, online reputation management, conversational commerce and chatbots, social web analytics, mobile menu replacement and integrated API's and B2B2C consumer insights and brand analytics.

     

    We are advisers to innovative technology solutions providers and software development agencies and communicate with the chain and independent restaurant operators that need these solutions. Our experience in the restaurant sector and with Internet technology combined with our unique access to industry decision makers gives us a unique restaurant + technology perspective, adding value to our clients.

     

    There is massive opportunity for the well positioned, well informed restaurant/food tech company. Restaurant brands need innovative technology solutions and invest in new technologies every day. We can help navigate the products, solutions and provide a clean perspective to aid your leadership team.

     

    The Restaurant Industry

    The global restaurant industry massively relevant and vital to all economies. In the U.S. alone, over 1 million restaurants generated more than $783 billion in sales and employed 14+ million employees in 2016. But, in 2017, the $800 billion US restaurant industry may also be in recession as it struggles with a myriad of issues. It needs growth to survive. Restaurants are on the hunt for fresh ideas and new channels to improve sales and maintain margins. They must discover new sales channels and leverage new technologies.

     

    But this is only part of the story. The broader foodservice industry employs more than 20 million and combined, has a total economic impact of $1.6 trillion. That's 4% of the U.S. GDP. Even more impressive is the transformative effects restaurant tech is having on the industry globally, both B2C and B2B. Investors have sunk over $20 billion in restaurant technology startups in the last 7 years and ecosystem of cloud solutions can be confusing.

     

    We can help you navigate the marketplace for best-in-breed products, and solutions for your concept and brand while providing a clean perspective to aid your leadership team in making important technology investment decisions.

     

    We can help you learn about the restaurant industry from an operators' perspective and discuss winning product, growth, sales and marketing strategies.

     

    We can help you source and evaluate investment opportunities and provide domain and restaurant technology sector perspectives to help reduce investment risk.

    Growth Opportunities

    Food and restaurant technology have well and truly collided and quickly evolving as tech continues to find its place in kitchens and dining spaces, helping to streamline restaurant processes and efficiencies, all the while enhancing customer service and satisfaction.

     

    The continued use by consumers of smart devices for everything from reservations to pre-ordering food indicates that there’s no stopping technology from taking a seat at the table. We zoom in on Food Tech trends that are going to be important in the restaurant & hospitality industry.

     

    Forces of Change | 2017

     

    Technologies unification

    As more operators turn to tech to improve their performance, it’s easy to get carried away with the many applications and softwares that will end up complicating the process. Technologies unification involves integrating cloud APIs to deliver simplified functionalities that allow operators to track their restaurant’s progress in real-time. Real-time tracking enables operators to constantly identify where and why sales are behaving the way they are, and to act on it accordingly. Visual tools such as dashboards allows this collected data to be readily accessible to operators, key stakeholders and even staff. This democratization of information leads to greater awareness and understanding of the business.

     

    Conversational interfaces

    We also set our sights on the human interface and conversational commerce. This means using voice and text chatbots to enable consumers to order food, manage guest services, make reservations, manage guest satisfaction and engage interactively where billions of people are online already. The use of chatbots can also extend to B2B applications where operators from different verticals are able to order from other vendors. This accelerated ease of using chatbots on messenger platforms like Facebook, Kik, Whatsapp, WeChat and Slack are permeating the industry as operators seek more efficient ways to quell the growing demands of their guests.

     

    Food-maker robotics

    As the labor pool remains competitive and continues to shrink, the restaurant industry is particularly challenged to hire, train and retain quality and affordable FOH and BOH staff. Operators are no longer in control of their labor costs with state mandates for minimum wages increases and healthcare benefits. With thinning margins, naturally, restaurant concepts must evolve in these changing and challenging times. Enter the food-maker robots that make and serve hamburgers, yogurt, pizza and smoothies, just to start. We see low cost, high potential ROI's for entrepreneurs and existing operators and landlords. Food-maker robots and robot vending will affect how we conveniently consume fast food and snacks with no human interaction.

  • Contact us!

    Send us a quick email and we'll be in touch.

    Remember, just tell us what you want, so we can help.

     

    San Jose, CA | London, UK